After more than a year of confinement, the joy of rediscovering our communities and gathering with loved ones will recharge consumers. What was once routine will feel brand new and the refreshing optimism of the season will spike creativity and wellbeing.
Autumn will serve as a Season of Firsts for many consumers who feel like they are a refresh button. Things that were once commonplace – school, dinner outings, traveling, retail shopping – now feel new as consumers emerge and begin to do what they love once more.
“Retreats near cities and locally run hotels are emerging as new creative and social hubs for the community, tapping into the staycation boom, offering an accessible sense of escape.”
- Gemma Riberti, Head of Lifestyle at WGSN
“Experiences in the Metaverse today are about doing fun things together, but in the future, they will be about literally anything people can do together in real life —learn together, play together and work together, including unique and authentic experiences with brands and shopping.”
- Barbara Messing, Roblox, CMO
Winter will be full of cheer with glamorous, celebratory decor and cooking and creative gifting. These intimate moments and attention to connection will engage consumers on a deep level, driving loyalty and trust in the future.
Pinterest searches related to “party” have increased 64% from November ‘20 to March ‘21 as the global reopening continues.
87% of travelers agree that having a trip planned in the future gives them something to look forward to, while 78% of respondents said they simply need to travel in 2021 to relieve the stresses from 2020
- American Express Travel’s Global Travel Trends Report
Download the Autumn/Winter 2021 Insights Guide from Adobe Stock.
Discover transformative collections, seasonal color palettes, and trend insights for autumn and winter 2021.