Insights

Show your creative teams the how and the why for using Adobe Stock. And see where it’s making a difference for leading agencies and brands worldwide.

Fashion model in sunglasses
Showing the new Pantone colors of 2021.
Blog Post

A New Chapter for Pantone’s Color of the Year in 2021

For the first time, Pantone has selected two colors of the year — Ultimate Gray (PANTONE 17-5104) and Illuminating (PANTONE 13-0647). See them as a pair, and as part of beautiful new palettes.

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Pensive black woman in flowery land
Blog Post

The Best Imagery of 2020

Adobe Stock curators have selected their favorite visuals from 2020, a uniquely eventful year. Discover the imagery created over the last 12 months that captivated our curators.

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Ben and Jerry's ice cream container
Case Study

How Ben & Jerry’s is Leading the Virtual Photography Revolution

Ben & Jerry’s delivery service was launched to provide customers with a convenient way to stock up on their favorite flavors during COVID-19. But with photoshoots on hold, creating a campaign to market the service was a challenge. Adobe Stock and Adobe Dimension gave designers the ability to quickly produce several photograph-like images of their products.

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Barbie
Case Study

Revolutionizing Package Design at Mattel

With countless Barbie® doll lines, there are countless packages to design. And a lot of resources invested in bringing packaging ideas to approvers. By creating 3D mockups with Adobe Dimension and Adobe Stock, Mattel cut its mockup material costs to virtually zero.

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Illustration with miniature plane with message dream big, set goals and take action
Blog Post

How Liverpool Hope University Gives Its Graphic Design Students a Head Start

To get a foot in the door of a creative career these days, graphic design students need to learn more than just traditional skills. Liverpool Hope University works closely with Adobe to introduce students to cutting-edge design and collaboration software, including Adobe Stock, as well as industry trends and best practices.

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Full Sail campus photograph
Case Study

Student Success in Creativity and Tech at Full Sail University

Full Sail University seamlessly helped over 5,000 campus-based students transition to virtual learning in response to COVID-19. As students adapted, their access to Adobe Creative Cloud and Adobe Stock kept them on track — and even gave them new ways to approach assignments.

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Photo of a woman holding an iPad showing statistics
Blog Post

How GE Digital Kept Its Rebrand on Track with Adobe Stock

COVID-19 hit just after GE Digital kicked off its rebrand. With campaign shoots cancelled, their creative teams had to quickly adapt their approach. Adobe Stock gave them the industrial, utility, and factory images they needed to keep moving forward.

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Young girl and older man filling out forms
Blog Post

How Republica Havas and Civic Nation Encouraged Census Participation

To inspire African-American, Asian, and Hispanic citizens to participate in the 2020 census, advocacy organization Civic Nation enlisted the help of communications agency Republica Havas. But just as campaign production started, COVID-19 put a stop to photoshoots. Instead, they used Adobe Stock video and Adobe Premiere Pro to create relevant, compelling messaging.

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Drone over Clementine dam
Blog Post

Ogilvy’s EX Team Speeds Up IBM Video Production with Adobe Stock Footage

When IBM asked Ogilvy’s EX team to help them explain their artificial intelligence (AI) for business solutions, Ogilvy turned to Adobe Stock. With stock footage and Adobe After Effects, the team quickly created a five-part B2B video series that matched IBM’s distinctive branding.

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Reopen responsibly billboard
Case Study

Communications Serving the Public Good in Placer County

Placer was one of the first counties to be approved for reopening after COVID-19 shelter-in-place orders were put in place in California. With businesses eager to resume, the county needed to be able to communicate guidance on how to reopen safely and responsibly. Using Adobe Stock, they were able to quickly create and deliver essential information to their community.

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Colorful creativity illustration
White Paper

State of Creativity 2020: How a global pandemic and cultural movements are impacting the creative industry

Learn how 600 creatives from around the world are rising to the challenges of 2020 with the free State of Creativity report from Adobe Stock. Gain insight on which stock images they are searching for, where they are seeing the biggest impacts in their industry, and what is inspiring their work.

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Colorized woman laying down.
Case Study

State of Stock: Navigating the Impact of COVID-19 and Social Movement on Visual Culture

Learn how 600 creatives from around the world, surveyed in July 2020, are rising to the momentous levels of change and challenges of our current environment, and how using has helped.

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Artwork of woman with cloud glasses on.
Case Study

State of Creativity: A New World Shaping a New Breed of Creative

Learn how navigating a pandemic amidst social issues has effected the careers of 600 creatives from around the world, and why the events of 2020 will permanently change the industry.

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Cup of tomato-basil soup on a green kitchen towel
White Paper

Fall/Winter 2020 Creative Insights

Discover the trending signs of autumn and winter, from reevaluating wellness to embracing tradition.

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Product mockups
Case Study

Temple University Design Students Create a Sustainable Work Environment at Home

When design students were cut off from campus tools and resources because of COVID-19, they quickly adjusted to new digital workflows to complete their work — and learned a lesson about sustainability.

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Diver on Raja Ampat reef
Thought Leadership

Adobe Stock: Pictures for Good (and Good Pictures!)

Learn why it’s important to make the world a more diverse, inclusive, and sustainable place, and how Adobe Stock and our creative partners are committed to making a change.

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Illustration of woman in bikini with sunhat standing on beach
White Paper

Streamlining Design Efficiency with Creative Cloud Libraries

Discover the impact of Creative Cloud Libraries on the productivity of your creative teams. See how workflows improve by up to 10x.

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Adobe Sensei
Thought Leadership

The Magic of AI in a Content-driven World

Using artificial intelligence to create content faster helps you deliver personalized, relevant experiences at all times, in all places, and on all platforms.

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Georgia Pacific product
Case Study

Georgia-Pacific Professional

See how Georgia-Pacific found a fresh approach to creative by incorporating Adobe Stock into their workflow without the worry of licensing compliance.

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Female Video Editor Works with Footage and Sound on Her Personal Computer. She Works Late. Her Office is Modern and Creative Loft Studio.
White Paper

Adobe Stock for Video Production: How Integration Boosts Productivity

Increase video workflow productivity with features like full-resolution footage and the elimination of reapplying non-destructive effects.

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Big data algorithms visualization technologies infographic analytic
How-to

Adobe Stock: Motion Graphic Templates for Video Workflows

Edit your video faster with Adobe Stock title and transition templates.

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Case Study

Kirin Brewery

Learn why this leading beverage company has high confidence in Adobe Stock to improve the quality and speed of its content — at an exceptional price.

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Thought Leadership

Will Cheesy Stock Photos Soon be a Thing of the Past?

Learn how crowdsourcing, replication, and other changes are affecting stock photography and competition among artists.

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Businessman listening to a motivational speaker
How-to

Create Inspiring Presentations with Adobe Stock and Google Slides

Use the Adobe Stock add-on to search, preview, and license royalty-free images within your Slides workflow.

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How-to

How Adobe Stock Can Jumpstart Your Creative Process

Put time back on your side by eliminating repetitive steps and other drawn-out processes.

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Case Study

Cushman and Wakefield

See how this global real estate company uses the intelligent search features within Adobe Stock to quickly find high-quality imagery for its hundreds of presentations and proposals.

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Case Study

Goodby Silverstein & Partners Relies on Adobe

Read how Adobe Stock provides a world-class agency the freedom to be creative and efficient in execution.

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How-to

Creativity in Motion

Learn how we’ve empowered content creators with motion graphics templates.

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Lilac flowers background, Double exposure portrait of beautiful girl combined with photograph
White Paper

Beyond 1,000 Words

Learn how the right imagery from Adobe Stock can take you from ignored to impactful.

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Boxer dizzy feeling bad on ring
White Paper

Boosting Design Efficiency Through Integration

Pfeiffer Consulting proves that when compared to other web-based stock libraries, Adobe Stock can generate an average of 10x the efficiency gains.

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