Insights
Show your creative teams the how and the why for using Adobe Stock. And see where it’s making a difference for leading agencies and brands worldwide.
A New Chapter for Pantone’s Color of the Year in 2021
For the first time, Pantone has selected two colors of the year — Ultimate Gray (PANTONE 17-5104) and Illuminating (PANTONE 13-0647). See them as a pair, and as part of beautiful new palettes.
The Best Imagery of 2020
Adobe Stock curators have selected their favorite visuals from 2020, a uniquely eventful year. Discover the imagery created over the last 12 months that captivated our curators.
How Ben & Jerry’s is Leading the Virtual Photography Revolution
Ben & Jerry’s delivery service was launched to provide customers with a convenient way to stock up on their favorite flavors during COVID-19. But with photoshoots on hold, creating a campaign to market the service was a challenge. Adobe Stock and Adobe Dimension gave designers the ability to quickly produce several photograph-like images of their products.
Revolutionizing Package Design at Mattel
With countless Barbie® doll lines, there are countless packages to design. And a lot of resources invested in bringing packaging ideas to approvers. By creating 3D mockups with Adobe Dimension and Adobe Stock, Mattel cut its mockup material costs to virtually zero.
How Liverpool Hope University Gives Its Graphic Design Students a Head Start
To get a foot in the door of a creative career these days, graphic design students need to learn more than just traditional skills. Liverpool Hope University works closely with Adobe to introduce students to cutting-edge design and collaboration software, including Adobe Stock, as well as industry trends and best practices.
Student Success in Creativity and Tech at Full Sail University
Full Sail University seamlessly helped over 5,000 campus-based students transition to virtual learning in response to COVID-19. As students adapted, their access to Adobe Creative Cloud and Adobe Stock kept them on track — and even gave them new ways to approach assignments.
How GE Digital Kept Its Rebrand on Track with Adobe Stock
COVID-19 hit just after GE Digital kicked off its rebrand. With campaign shoots cancelled, their creative teams had to quickly adapt their approach. Adobe Stock gave them the industrial, utility, and factory images they needed to keep moving forward.
How Republica Havas and Civic Nation Encouraged Census Participation
To inspire African-American, Asian, and Hispanic citizens to participate in the 2020 census, advocacy organization Civic Nation enlisted the help of communications agency Republica Havas. But just as campaign production started, COVID-19 put a stop to photoshoots. Instead, they used Adobe Stock video and Adobe Premiere Pro to create relevant, compelling messaging.
Ogilvy’s EX Team Speeds Up IBM Video Production with Adobe Stock Footage
When IBM asked Ogilvy’s EX team to help them explain their artificial intelligence (AI) for business solutions, Ogilvy turned to Adobe Stock. With stock footage and Adobe After Effects, the team quickly created a five-part B2B video series that matched IBM’s distinctive branding.
Communications Serving the Public Good in Placer County
Placer was one of the first counties to be approved for reopening after COVID-19 shelter-in-place orders were put in place in California. With businesses eager to resume, the county needed to be able to communicate guidance on how to reopen safely and responsibly. Using Adobe Stock, they were able to quickly create and deliver essential information to their community.
State of Creativity 2020: How a global pandemic and cultural movements are impacting the creative industry
Learn how 600 creatives from around the world are rising to the challenges of 2020 with the free State of Creativity report from Adobe Stock. Gain insight on which stock images they are searching for, where they are seeing the biggest impacts in their industry, and what is inspiring their work.
State of Stock: Navigating the Impact of COVID-19 and Social Movement on Visual Culture
Learn how 600 creatives from around the world, surveyed in July 2020, are rising to the momentous levels of change and challenges of our current environment, and how using has helped.
State of Creativity: A New World Shaping a New Breed of Creative
Learn how navigating a pandemic amidst social issues has effected the careers of 600 creatives from around the world, and why the events of 2020 will permanently change the industry.
Fall/Winter 2020 Creative Insights
Discover the trending signs of autumn and winter, from reevaluating wellness to embracing tradition.
Temple University Design Students Create a Sustainable Work Environment at Home
When design students were cut off from campus tools and resources because of COVID-19, they quickly adjusted to new digital workflows to complete their work — and learned a lesson about sustainability.
Adobe Stock: Pictures for Good (and Good Pictures!)
Learn why it’s important to make the world a more diverse, inclusive, and sustainable place, and how Adobe Stock and our creative partners are committed to making a change.
Streamlining Design Efficiency with Creative Cloud Libraries
Discover the impact of Creative Cloud Libraries on the productivity of your creative teams. See how workflows improve by up to 10x.
The Magic of AI in a Content-driven World
Using artificial intelligence to create content faster helps you deliver personalized, relevant experiences at all times, in all places, and on all platforms.
Georgia-Pacific Professional
See how Georgia-Pacific found a fresh approach to creative by incorporating Adobe Stock into their workflow without the worry of licensing compliance.
Adobe Stock for Video Production: How Integration Boosts Productivity
Increase video workflow productivity with features like full-resolution footage and the elimination of reapplying non-destructive effects.